Nike: The Human Chain.

Lovely new work from Wieden + Kennedy’s Portland office for Nike. The Human Chain features all the big names (and a few not so big ones) portraying the idea that movement is a universal language that connects us all.

“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”

done by W+K (via it’s nice that)